"We experienced an impressive sales uplift of 32%"
Founded in 1998, Jo Mercer (https://www.jomercer.com.au) specializes in premium leather footwear for women, emphasizing quality, fit, and style in our designs. Quality, fit and style are the three pillars for design and development of our product.
We chat to Sarah Murphy - Marketing & eCommerce Manager at Jo Mercer about their challenges and how Marketplace Maximizer has help to solve these.
Introduction
Please describe your role at Jo Mercer
Marketing & eCommerce manager.
What eCommerce platform are you using and what Marketplaces are you selling on?
Shopify Plus, selling on (via MM): Qantas, Catch & OzSale
Problems / Challenges
What were the challenges / problems you faced prior to Marketplace Maximizer?
We were dealing with multiple systems and fragmented processes, which led to inefficiencies across the board. The lack of dedicated support and limited ability to configure systems to suit our needs added to the complexity. Many tasks were still being handled manually, further slowing down our operations.
How did these challenges impact your business?
These obstacles significantly affected our productivity, leading to wasted time and, ultimately, a loss of potential revenue. The inefficiencies hampered our ability to scale effectively and made it difficult to focus on growth.
Solution
What are the strengths you have seen while using Marketplace Maximizer?
Marketplace Maximizer addresses our challenges by providing a unified solution: one app and one streamlined process that connects us to all major marketplaces. This comprehensive approach enhances our operational efficiency, allowing us to manage multiple platforms seamlessly while ensuring robust support for each marketplace we engage with. The incredible support from the Marketplace Maximizer team has further empowered us to optimize our performance and focus on growth.
Results
Have you seen any measurable results based on using Marketplace Maximizer?
The most significant outcome has been our access to new marketplace channels, such as Qantas, which we wouldn’t have been able to tap into otherwise. In the month following our launch on Marketplace Maximizer, we experienced an impressive sales uplift of 32%. Additionally, we have noticed a marked reduction in manual labor, allowing our team to focus on more strategic initiatives.