We have partnered with Merchant Spring to offer Advanced Reporting. Built into Marketplace Maximizer via one login, activating Merchant Spring will provide comprehensive marketplace reporting which includes the ability to:

• Leverage Amazon Marketing Cloud to unlock granular insights into shopper behavior, enabling precise targeting, better campaign optimization, and a clearer view of how media drives conversions on Amazon.
• Understand Lifetime Value and Repeat Purchase trends to identify high-value customers, optimize retention strategies, and allocate marketing spend towards segments with the greatest long-term revenue potential.
• Map the Pathway to Purchase by analyzing cross-touchpoint journeys, revealing what influences buying decisions and allowing for smarter, data-driven funnel optimizations across platforms.
• Maximize Channel and Product Profitability with real-time analytics that highlight underperforming SKUs and channels, enabling more efficient pricing, inventory, and promotional strategies.
• Unify all your sales channels in one dashboard for a complete, at-a-glance view of performance, reducing silos and empowering faster, data-backed business decisions across retail and DTC.