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The Iconic

The Iconic is a Sydney-based, Australian online fashion and sports retailer. The company was launched in 2011 and is one of Australia’s largest fashion, sportswear and kidswear destinations.

About Marketplace Maximizer

Marketplace Maximizer is a Connector App that unleashes the potential of Commerce Platforms, driving Multi-Channel Growth all from one platform. Connect to The Iconic or many other Marketplace integrations to sync products, stock, orders and order updates between Marketplace(s) and Commerce Platforms.  Check out our full features for more information.

API Documentation



oAuth requirement via link generated within the Marketplace Maximizer Portal.

Merchants are required to login to their Iconic account to approve.

Sync Types Supported

  • Products / stock – From Source channel to The Iconic.
  • Orders – From The Iconic to Source channel for fulfilment.
  • Order updates – From Source channel to The Iconic i.e. Tracking and carrier details.

Product Mapping requirements

  • Category Mapping
  • Category Attribute mapping – Different attributes per The Iconic category selected.
  • Product Attribute mapping – Attributes not specific to a category i.e. Brand.

Attribute considerations – Rules

Cresco Attributes

  • Publish Rules – If you do not want to publish all products from the Source to The Iconic.
  • Stock Buffers – Define if you want to add a buffer to the stock sent, based on what is received from the Source channel.
  • Price changes – Change the price from the Source channel before selling on The Iconic.
  • Title / Description Mapping – Mapping key attributes to a custom field instead of using the default values.

Destination Attributes

Most attributes should be considered under the Product Attribute mapping – The required attributes are dropdown values and therefore should be mapped to a Source attribute.

  • Age Group
  • Colour Name
  • Gender
  • Buying Category
  • Colour
  • Customer Segment
  • Item Category
  • Product Group
  • Season
  • Weight
  • Year
  • Shop

Start your Omni Channel Journey

Empower your business with seamless multi-channel selling. Easily control your products, inventory, and orders. Start maximizing your revenue today.